Updated: Jul 10, 2020
You don’t have a website (or have, yet, not an advantageous one) and still worried about what are the benefits of having a travel website? Then you are in the right place.
For this time, we’ll discuss the features of the best travel websites and highlight their importance in tourism business growth. As a result, we’ll uncover the “why” of your travel agency website. Below find out top 10 reasons why you need to put the site on your to-do list.
Today almost every business is eager to be present in the digital platform. Online presence provides credibility for your company. Nowadays, people are tired of researching. If one needs any product or service, they just search on the internet. If the company has a website, they go on in uncovering whether the service is good enough. Otherwise, they think, “The company doesn’t even have a website. So, why should I trust them?”.
You see? Your website is the face of your business in the digital world. It helps your visitors to save their time and energy. As a result, they trust you. In a vast majority of tour agencies, you may stand out due to your website. Many agencies are glad to merely introducing profile pages on social media platforms. Imagine, a website will guide the travelers and ensure them you are legitimate and worthy of working with.
№2 Brand Personalization
A website gives you a chance to personalize your brand and introduce yourself to the audience in the way you prefer. You don’t share your services, and any information travelers want to get on various platforms or social media. You have an entire portal where everything is about your brand and services. And it isn’t all: the visitors on that website are your potential clients, and you engage new customers, personalizing your brand. Find out how to do it in the next point.
№3 Share Knowledge of The Industry
The best travel sites include a blog section where they introduce information the travelers require. The content may refer to information related to places of interest, historical and cultural monuments, tourist attractions. You may speak about entertainment places, traditions, national cuisine, and many more points you like to consider. You may also include some blog articles related to travel tips and tricks to help your visitors easily orientate in a new environment.
With the help of such content, you attract the attention of your visitors and arouse their interest. Accordingly, they have a desire to visit any specific place or try a unique national dish or drink. If you share any information related to museums, galleries, exhibitions, and similar sites, be careful. Make sure you provide the whole data about working hours or entrance tickets. Give appropriate information, so that your travelers don’t have any further questions.
№4 Visual Impact
I won’t uncover a secret if I tell that people like visuals more than texts. Visual content like photos and videos attract more attention and transmit meanings faster than texts.
The visuals you introduce on your interactive website arouse the interest of your users. They see how attractive places you offer and desire to visit. Yet, visual content has a positive influence on your website quality and appearance.
№5 Client Reviews
Another advantage of the best travel sites is the section of client reviews. People trust others who have experience in working with a company more than the company itself. These people who have already used your services, share their opinions, and recommend others to try. These opinions help to convince people and get more loyal customers.
The integration of review websites such as Tripadvisor as well as social media integration may also be helpful for your brand. In such a way, you can share your services and products digitally.
№6 Online Booking Engine
No matter small or larger agencies, tour management is a headache. However, due to our booking management system, you get a chance to control your bookings. The online booking section allows your users to book online in advance.
You don’t need to deal with other booking platforms but include a booking engine on your own software which offers:
✔ Interactive search ✔ Filtering ✔ Easy editing ✔ Reservation calendar
№7 Travel Partner Network
As it’s said, “One hand washes the other, both hands wash the face”. A travel business increases its level of success by cooperating with other companies and services through the website platform. The travel partner network is especially essential if you hope to partner with foreign travel agencies.
Imagine that the clients of an overseas tour agency are interested in one of your tours. So, your network becomes a bridge of partnership. Your partner company sets up and has secure access to your network and book tours for their clients, taking into consideration your availability calendar and further information.
As a result, you get more customers and share some of your income with the partner company. On the other hand, you save your time and energy, because everything is done automatically through your website rather than questioning emails and manual entry.
Top travel websites may be considered as marketing platforms for tour agencies. It is the place where you present your services, and attract your visitors through exciting content. Your travel website design should be responsive, user-friendly, and very easy to use. The support services let users update their pages, react to new technologies, and make practical changes without any IT background.
Such platforms provide easy access for visitors. They get familiar with all the required information and choose their best destination. Yet, they find an easy-to-use contact form or an email address to get in touch with you.
№9 Sales Promotion
Best travel agency websites are a great source of information for travelers. Your trustworthy content may be a prompting point for your travel agency web site visitors. The most significant advantage of a travel website is that it gives you a chance to present tour packages and sell them from your own platform.
Due to an easy-to-manage website, you can post, manage, and publish tour packages. With the help of an SEO optimized website, you reach a wider audience and introduce your packages to a wider market. The more is the number of your visitors; the bigger is the percentage of sales.
№10 Business Growth
Imagine you have a website for your tour and travel services. You
✔ are trustworthy, ✔ attract people with your engaging content, ✔ help travelers find their perfect choice with the least possible efforts, ✔ are available.
Do you guess what you can expect next? - Business growth. It is what the above-mentioned points lead.